Google Ads

We set up and run your Google Ads campaigns so you appear at the top of Google when customers actively search for what you offer. We optimise for enquiries and calls – not clicks or impressions – and the ad account is in your name. You pay the ad budget directly to Google; our fee is separate and based on scope. 6-month agreement, then one month’s notice.

What you get

Keyword research and a campaign structure with clearly separated ad groups

Negative keywords that filter out clicks that never become customers

Ad copy in several variants tested against each other

Conversion tracking for forms and calls, and a monthly report with cost per lead

The ad account is in your name – you pay the ad budget directly to Google

How we work

1

Keywords and budget

We look at what your customers search for, the competition and the ad budget needed to collect enough data.

2

Setup

We set up the account, conversion tracking, campaigns and ad copy – and a landing page if needed.

3

Continuous optimisation

We adjust bids, keywords, times and locations and test ad variants against each other.

4

Report

You get a monthly report with cost per lead and what we have changed.